Mr. Marco Visentin | Economics | Best Research Article Award

Mr. Marco Visentin | Economics | DBA Group | Italy

Mr Marco Visentin is an Associate Professor in Management and Marketing at the University of Bologna, combining a rigorous academic foundation with a deeply ethical and relational vision of business. He earned a Laurea in Mathematics from the University of Trento, followed by a Ph.D. in Management from the University of Bologna, and later also completed a Bachelor’s in Philosophy and a Ph.D. in Philosophy, reflecting his interdisciplinary curiosity. Professionally, he has served on the faculty of Bologna’s Department of Business Sciences since becoming an Associate Professor, and he directs the second-cycle Degree in Service Management. His research interests lie in customer relationship management (CRM) in both B2B and B2C contexts, consumer behavior in creative and service industries (such as sport, wine, and publishing), and business ethics, particularly in digital environments and CSR communication. He is skilled in empirical and conceptual research methods, including survey-based modeling, structural equation modeling, discourse analysis, and stakeholder theory-based frameworks. Over his career, he has authored many peer-reviewed international publications in outlets such as Industrial Marketing Management, Business Ethics: A European Review, Journal of Interactive Marketing, Journal of Business & Industrial Marketing, Industry & Innovation, and Journal of Cleaner Production. Mr Visentin’s awards and honors include recognition from the Italian Marketing Society as “best reviewer” and “best article” recipient, demonstrating his strong peer standing and contribution to scholarly debate. He is active in the academic community, presenting his work at conferences like EMAC and SIM, mentoring students, and leading program-level teaching in omnichannel management and CRM. On Google Scholar, he has accumulated over 1,300 citations (over 1,365 according to his profile) and maintains an active research profile that bridges ethics, management, and marketing. His future-oriented vision includes investigating digital ethics, the role of social media influencers in branding, and sustainability-oriented relationship management. In conclusion, Mr Visentin stands out as a deeply thoughtful scholar whose unique blend of mathematical, managerial, and philosophical training enables him to address complex business challenges through both empirical rigor and ethical reflection, contributing significantly to theory and practice in marketing and management while shaping future generations of socially responsible business leaders.

Academic Profile: ORCID

Featured Publications:

Visentin, M., Bignucolo, F., De Pieri, D., Augello, C., & Faggioni, N. (2025). Technical and economic feasibility of cold ironing in Italy: A detailed case study.